The Detroit Tigers play in beautiful Comerica Park, named after a bank or perhaps what people would have us call our shallow, consumerist country. Anyhoo, they have a massive scoreboard/3-story billboard that makes up most of the left field sight lines. This got me wondering: what goes into the design and placement of a focal-point scoreboard? I suppose I should clarify: I mean video boards, not traditional scoreboards with solely the score on them.
A little research got me this awesome inforgraphic that shows the way the video boards have only gotten bigger and very recently. The stat they show is that out of 28 stadiums with one distinctly-focal video board in the outfield, 50% of them are in center field, with 29% in left field, and 21% in right. I guess I did not know this because my gut did not say center field. But think about it: you want to attract the most eyes for your brand and for the brands and sponsors on that video board. Where else makes more sense than dead center? It almost makes you wonder why 50% of clubs chose to not put the video board in center.
176488360-14165153.pdf |
References
Baseball stadiums by the board. (n.d.). Retrieved October 2, 2014, from media.trb.com/media/acrobat/2013-04/176488360-14165153.pdf
Baseball stadiums by the board. (n.d.). Retrieved October 2, 2014, from media.trb.com/media/acrobat/2013-04/176488360-14165153.pdf